Digital marketers seeking the best landing page building software that’ll help you convert traffic into customers, you’ve landed in the right place! We’ve shortlisted the best page builders of 2021, read on.

1. Instapage (Winner / Best-in-Class)

Ranked Best-In-Class Landing Page Builder for Marketers in 2021

Why we love it:

• No conversion limits – benefit from uncapped conversions within the platform for unparalleled testing and conversion improvement; never pay more for more sales!
• Exceptional landing page + custom Instablock builder – Instablocks® – which enables you to produce, save and update reusable page blocks for future iterations. Plus, Globalblocks which update repeated blocks across all your pages with just one click. Just think: if your new test variable or block is successful, you can deploy it to see that same success on every other page on your site at a moment’s notice.
• Advanced Experimentation – enables you to take full control of the post-click landing page by way of flexible A/B split testing or multivariate testing, deep insights into visitor site behavior with heat mapping and real-time reporting with powerful analytics. You’ll garner invaluable insights on page and variant performance including new visitor interaction, conversion, conversion rate, cost-per-visitor and cost-per-lead, enabling further test planning and optimization for each scenario.
• Powerful Personalization – engage visitors with 1:1 ad-to-page personalization. Serve up dynamic, tailored content and landing page experiences to your target personas that will ultimately drive more conversion, lower CPA by delivering relevant post-click pages and increase ROI for every ad spend.
  Outstanding Collaboration – includes built-in team collaboration to simplify and streamline your team’s launch process. Easily build, review, complete edit cycles, approve and deploy without friction.
• AdMap® Integrates Ads + Personal Experiences – a powerful feature that allows automation of ad account structure to Instapage to enable context and mapping to post-click landing pages that are relevant for your audience. Measure success using Postclick Score to see how your 1:1 ad-to-age personalization performs.
• Accelerated Page Speed with AMP + Thor Render Engine® – deliver consistently fast landing pages across any device or platform with AMP, leading to improved visitor engagement and experience and conversion. Enjoy 3x faster-loading of your landers with Instapage’s proprietary back-end technology, Thor Render Engine®. Never drop another lead again due to slow-loading landing pages.

PRICING:

• Starting at $199/month for Optimizing Plan
• Custom Pricing for Converting Plans that meet additional unique needs

If you are looking to harness the power of a full-control landing page builder, deploy and host effective, relevant landing page experiences, and boost your conversion rates, Instapage has the toolbox of features you need. Get up and running in no time, you can sign up for a trial or request a full demo. If you want a single platform to beautiful pages that turn ad clicks into conversions today, try out Instapage.

Ready To Get Started? Sign Up for a Trial > Visit Instapage

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2. Leadpages

Runner Up: Best Website + Landing Page Builder for Marketers in 2021

Why we love it:

• Unlimited Lead Collection + No Traffic Caps – no limits on the number of leads or visitors to your website or your ability to collect new leads
  Robust Out-Of-The-Box, Optimized, Website Builder + Templates – impressive array of over 40 stunning, highly stylized, desktop and mobile optimized templates, which are ready for use and can be customized further. The best part is that these templates are already fully optimized so you can leverage the power of conversion to help you monetize your visitors – literally turn those visitors into leads and sales and grow your online business.
• Fully Optimized Landing Page Builder + Templates – similar to above, enjoy over 120 landing page templates already pre-tested for performance which include everything from opt-in pages, thank you-pages, confirmation, sales pages and even check out pages. Fully integrated pop-ups and alert bars are added features that support customer retention and conversion.
  Automated Conversion Optimization Tips/Guidance – Leadpages proprietary technology uses predictive methods to identify the performance of your page even before you publish it and will provide insights to help adjust elements to you can launch new pages with confidence.
• Unlimited Page Publishing – customize pages based on traffic sources or marketing initiatives
• Email Trigger Links – create re-engagement with your existing email subscribers by encouraging them to opt-in or sign up for new offers; this is further simplified because they are able to do so with just one-click. No email resubmission. Nurture you email list subscribers, simplify email list sharing and cross-sharing.
• Ultrafast Page Load Speed – Leadpages boasts a load speed of 2.4 seconds faster and 30% higher than their competitors, which can help make sure paid or free traffic coming to your site never has to wait and will result in more conversions – important for anyone with PPC campaigns or affiliates.
• Unlimited A/B Split Testing – Simplify the testing of your pages to optimize perfectly based on audience or traffic sources. There are no limits on the number of tests and you can easily do a/b testing and multivariate testing without friction.

Cons:

• A/B testing, email triggers, online payments only available on Pro + Advanced plans
• 5 Pro Sub Accounts only available on highest tier plan
• Lacks ad-to-page mapping capabilities
• Less customizable than other landing page builders
• Limitations on number of sites based on plan:
• Standard plan with 1 site
• Pro plan with up to 3 sites
• Advanced plan with up to 50 sites

PRICING:

• $27/month for Standard Plan: Business plan (for Small business)
• $59/month for Pro Plan: Business plan with ecommerce capabilities
• $239/month for Advanced Plan: Agency with advanced integrations

One-person online marketers and digital advertisers wearing many hats that need to effectively build and launch already converting pages can benefit greatly from the tools and features offered by Leadpages and their intuitive platform, out-of-the-box templates and optimization features. You can sign up for a 14-day free trial or request a full demo to see how Leadpages could help you drive leads and convert visitors into customers today.

Ready To Get Started? Sign Up for a Trial > Visit LeadPages

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3. Unbounce

Why we love it:

• Unlimited Landing Pages, PopUps and Sticky Bars – 100+ quick-to-use templates enable you to get started fast with high-converting templates that are fully customizable (no design skills required!). Add custom functionality or code as needed with custom HTML, JavaScript of CSS as needed.
• Quick Publish to WordPress or Custom Domain – publish straight to WordPress Site with WP landing page plugin or your own site.
• Powerful Optimization with Dynamic Text Replacement (DTR) – matches content to visitors’ search intent. Use visitors search terms to dynamically change page content to increase relevance and conversion.
• Easy to Implement A/B Split Testing – to improve titles, landing page copy etc.
  Unbounce Conversion Intelligence™ boost conversion rates, lower cost-per-acquisition. This progressive feature taps into machine learning models to provide insights and automations to help marketers prioritize testing efforts improve conversion rates.
• New! Smart Traffic feature to improve conversion via AI-Powered Optimization. – This incredibly evaluates visitors’ attributes and sends them to the variant that’s most relevant.
• Easily Pass Leads to CRM or Marketing Automation tool – robust integration enables you to send Unbounce leads to almost any marketing tool you need.

Cons:

• Limited templates compared to competitors
• No way to Auto-sync landing pages and googles ads
• Tiers based on plan that cap conversions
  
• Launch plan – up to 500 conversions and 20,000 visitors + 1 connected domain
• Optimize plan – up to 1000 conversions and 30,000 visitors + 3 connected domains
• Accelerate plan – up to 2000 conversions and 40,000 visitors + 7 connected domains
• Scale plan – up to 3000 conversions and 50,000 visitors + 15 connected domains

PRICING:

• $80/month for Launch Plan: Business plan (for Small business)
• $120/month for Optimize Plan: Optimization + Conversion
• $200/month for Accelerate Plan: Agency and growing business
• $300/month for Scale Plan: Extra bandwidth for rapidly scaling business and traffic volume.

SPECIAL OFFER: Get 20% off your first three months (or 20% off a full year) with unbounce. You can try it risk-free, just sign up for a free 14-day trial or request a full demo to see how Unbounce could help you build beautiful landing pages and turn visitors into customers today.

Ready To Get Started? Sign Up for a Trial > Visit Unbounce

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4. Landingi

Why we like it:

• Unlimited conversions on all plans
• Unlimited landing pages and leads with all plans – 400+ landing page and pop-up templates to choose from, with pixel perfect designs in an easy drag and drop editor. Every single element is completely adjustable.
• One Click Launch and Publishing under your own Domain with SSL included – several ways to publish pages under your domain or subdomain with SSL included.
• AWS Cloud Provider – ensuring you get reliable and stable services.
• Robust Marketing Suite Integrations – integrations with email marketing, CRM platforms for lead nurturing and more.
• Built In Marketing Tools + Dashboard – ready to use analytics, tracking, targeting, webhooks etc.
• Conversion Optimization – A/B/x tests, dynamic content to use specific content dependent on various conditions, personalization of content of imagery based on visitors and stats for visits and conversions for landing pages.
• Workflow automation capabilities

Cons:

• A/B testing only available on Automate plan or higher
• Workflow automation including autoresponder, funnels, campaign scheduler only available on Automate plan or higher
• API to create sub accounts only available on highest tier plan
• Custom images and templates only available on highest tier plans
• Tiers for unique monthly visitors and caps on customs domains based on plan:
• Create Plan: 50,00 unique visitors on Create plan and 10 domains
• Automate Plan: 100,000 unique visitors on Automate plan + 20 domains
• Agency Plan: 300,000 unique visitors on Agency Plan + 30 domains

PRICING:

• $55/month for Create Plan: Business plan (for Small business)
• $79/month for Automate Plan: Business plan (for Marketing Pros)
• $149/month for Agency Plan: Agency, integrator, resellers

You can sign up for a free 14-day trial with a 30 day money-back guarantee, or request a full demo to see how Landingi can help support your landing page building and marketing efforts today.

Ready To Get Started? Sign Up for a Trial > Visit Landingi

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